Why cold chain is the key to strengthening our fragile supply chain

Pandemic has created a new normal for all of us and changed our lives for good. Some trends that kickstarted as a necessity during this period, have now become integral to our lifestyles. People have discovered alternate routes of reaching consumers and making supply chains more agile and resilient.

One of the beneficiaries of both alternative channel creation and the ever-increasing demands of the Indian customer has been the cold supply chain. Considered a good to have in the past, the cold chain is now playing an integral part in every supply chain – be it food or pharmaceutical.

In this article I would like to share a few trends that, in our view, will drive the cold chain in 2022-23.

Growth in grocery e-commerce and quick commerce
Some recent studies indicated that the share of e-commerce in FMCG business has in many categories overtaken modern retail indicating an unprecedented increase in its adoption in India. E-commerce companies like Amazon have increased their presence to 10 plus cities from four cities in 2018. Jio has launched its home delivery service from its retail outlets and plans to grow multi-X within next 12-18 months.

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