Cold chain infrastructure has long been a bugbear for food companies in India, particularly for segments such as frozen and chilled foods, making it hard for them to scale up. Tessol’s founder and CEO, Rajat Gupta talks about building cost-effective solutions for last-mile delivery of these products.
The rapidly growing frozen foods market has attracted several companies, old and new, ranging from behemoths like ITC to new-age firms such as BigBasket that have entered the domain but the biggest challenge, however, for these companies remains cold chain infrastructure.
ITC chief Sanjiv Puri acknowledged the challenge in a recent media interaction, saying that to expand the company’s frozen-foods business, it needs to invest in infrastructure, which remains an issue.
