Traditionally cold chain has implied refrigerated trucks moving products from one point to the other. Typically these refrigerated trucks would pick up a minimum of 500 kg to 1 ton of product and deliver to various destinations across the city or country.
New times demand new measures and innovations to keep up to the challenge. With the advent of new commerce – popularity of direct-to-consumer channels, boom in e-commerce and growth in demand of niche/exclusive products – there is a very interesting opportunity for brands (large and small) and fresh set of alternatives for customers. However, these growth opportunities do not come without creating significant challenges for the operations and supply chain and therefore we need to look for new solutions.