Social Media Executive

Role: Social Media Executive

Company: TESSOL (Thermal Energy Service Solutions Pvt. Ltd.)

Department: Marketing / Branding

Employment Type: Full-Time

Company Website: www.tessol.in

About TESSOL

TESSOL (Thermal Energy Service Solutions) is a globally recognized pioneer in sustainable cold chain technology. We provide end-to-end temperature-controlled logistics solutions for sectors like Food, Pharma, E-commerce, and Logistics.
Our proprietary Phase Change Material (PCM) technology ensures that products—from ice creams to vaccines—remain fresh and safe without relying on fuel-intensive traditional refrigeration. We are a team of innovators driven by the mission to make cold chain logistics Viable, Reliable, and Sustainable. Our culture is built on openness, collaboration, and a flat hierarchy where every idea counts.

Role Summary:

We are looking for a creative and data-driven Social Media Executive to manage TESSOL’s digital presence. In this role, you will be the voice of our brand, translating complex technical concepts (like cold chain logistics and thermal energy storage) into engaging content for our B2B audience.

You will play a key role in building brand authority on platforms like LinkedIn, increasing engagement, and showcasing our impact on reducing carbon footprints and food wastage.

Key Responsibilities:

1. Content Strategy & Creation:
   • • B2B Content: Create high-quality, engaging content tailored for a professional audience, including posts about our technology (PlugNChill, TAMsys), success stories, and industry trends.
     • Visual Storytelling: Collaborate with the design team to produce infographics, short videos, and carousels that explain our “Farm to Fork” impact and cold chain innovations.
     • Thought Leadership: Assist in drafting content that positions TESSOL as an industry leader, such as summaries of whitepapers, case studies, and awards (e.g., WWF Climate Solver).
2. Community Management
   • • Manage TESSOL’s presence primarily on LinkedIn, as well as Facebook, Twitter (X), and Instagram.
     • Engage with our community by responding to comments, participating in industry discussions, and networking with partners/influencers in the logistics and sustainability space.
3. Campaign Execution
   • • Plan and execute social media campaigns around key themes: Sustainability, Food Safety, Pharma Logistics, and Innovation.
     • Coverage of company events, expos, and team culture initiatives to showcase life at TESSOL.
4. Analytics & Reporting
   • • Monitor and analyze key performance metrics (Impressions, Engagement Rate, Click-Throughs) to measure the success of campaigns
     • Provide monthly reports with actionable insights to optimize future strategies.

Requirements:

• • Experience: 1-3 years of experience in Social Media Marketing (Experience in B2B marketing or a technical industry is a strong plus).
  • Education: Bachelor’s degree in Marketing, Communications, Media, or a related field.
  • Skills:
    • Excellent written English with a knack for professional yet engaging copywriting.
    • Familiarity with LinkedIn algorithms and B2B best practices.
    • Basic graphic design skills (Canva/Photoshop) are highly desirable.
    • Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer).
  • Attributes:
    • A genuine interest in sustainability and technology.
    • Self-driven with the ability to work in a flat, fast-paced startup environment.
    • Creative thinker who can simplify technical jargon.

Company at a Glance

Founded in February 2013 and based in Rabale, Navi Mumbai, TESSOL is a focused player in the refrigeration & cold-chain space in India. The company’s core mission is to design, manufacture and service cold-chain solutions that serve perishable-goods industries such as dairy, seafood, ice cream, frozen-food, poultry and last-mile delivery. Still growing, the company has built a reputation for innovative, technically-oriented solutions in a high
demand and fast-evolving sector.

What Makes TESSOL distinctive

• End-to-end cold-chain manufacturing & logistics: TESSOL offers everything from insulated delivery bags and gel-packs to refrigerated vans, blast-freezer systems and cold rooms. TESSOL is the only company in India offering solutions across the value chain.

• Sustainability & efficiency focus: By developing low-fuel, high-efficiency refrigeration systems, and serving perishable supply-chains, TESSOL positions itself at the intersection of food-tech, logistics and green engineering.
• Mid-sized growth environment: With a relatively lean team and agile structure, the company offers opportunities for hands-on contribution and learning across functions.

Why Join TESSOL

• Impact: Work on solutions that actively reduce food wastage and carbon emissions globally.
• Culture: A collaborative, non-hierarchical work environment where you have the freedom to explore new ideas.
• Growth: Opportunity to work directly with industry leaders and grow quickly within a pioneering company

Tessol Factsheet

• Founded: 2013
• Team size: 200
• Customers: 200+
• Key customers: Swiggy, Licious, Kiranakart, Reliance, Mondelez, PharmEasy, PolarBear , Zomato, Snowman Logistics, Indcold, Amazon, Reliance, More, Tata1mg, Lupin
• Target Markets: Food Supply Chain, Pharma, OEM, Supply chain and Logistics
• Offerings: End-to-end cold chain solutions – Cold chain refrigeration, Cold chain storage, cold chain packaging and cold chain monitoring
• Products: 50+ variants of cold chain solutions

Value Delivered

• 3M tons of food wastage prevented
• 1M GHG emissions reduced
• 45% operating costs reduced
• 1B Units of fresh food delivered across 4 countries
• 100% Sustainable with PCM-based tech

TESSOL is a unique innovation-driven venture focused on solving the temperature-controlled food and pharma distribution problem in India. Founded in 2013, TESSOL has built a highly differentiated product portfolio ranging from large trucking solutions and home delivery products to an IoT based remote monitoring platform – thereby providing end to end solutions in the cold chain logistics segment. TESSOL has positioned itself as a pioneer in the cold chain space and is currently a leading supplier of last mile solutions to the e-commerce segment. TESSOL has partnered with more than 100 customers and provides cutting edge cold chain solutions to many large brands across sectors. TESSOL is committed to environment preservation and our cold storage and logistics solutions are based on the award winning, proprietary and eco-friendly “Thermal Energy Storage” technology.

What’s in it for YOU? Our rapid growth over the last couple of months, stable order pipelines, the current excitement in the market over our new range of products and our financial stability make this position a great opportunity for someone looking for an exciting and challenging opportunity to prove oneself in a start-up/new domain.

Our Growth Story: Cold Chain in India is a $10 billion market with 28% CAGR. Post-harvest collection, small scale processing and urban distribution are the biggest challenges the cold chain industry currently faces. Increased investment in food processing & cold chain and rising consumer demand for value added products are some of the biggest drivers in the industry. TESSOL’s focus market is intracity distribution of temperature-controlled products which represents one of the fastest growing opportunities within the cold chain Industry. By addressing such an unmet need of the market, TESSOL has positioned itself as partner of choice in this space.

In addition to its customer base, TESSOL has built a pan India network of partners for providing service to our clients 24 x 7. Over the last 12 months, company has also expanded its footprint across GCC and New Zealand through strategic partnerships. Besides a wide product portfolio being developed, TESSOL also plans to invest in growth of newer regions nationally and internationally. TESSOL is also exploring some innovative business models to rapidly scale their presence in these new markets.

The TESSOL Advantage: The last mile logistics is the most challenging and underpenetrated segment of the cold supply chain in India primarily due to high cost and operational complexity of the conventional solutions. Our teams engage daily with customers across the food processing, agriculture and retail sectors on how to safely and cost effectively expand their reach to new geographies and channels

Our products can be used across segments ranging from ice cream and frozen foods to dairy and confectionary and across different tiers of the supply chain. Our systems provide higher temperature integrity for the product across multiple deliveries to ensure high product quality. These disruptive solutions can reduce distribution costs by as much as 60% and our IoT asset tracking system – TAMsys – ensures that all customer assets are tracked for performance and maintenance needs thereby ensuring cold chain integrity across the supply chain. Our technology also guarantees a pollution free environment by displacing 1000 liters of diesel per annum for a standard 1 ton vehicle.

Our Team& Culture: We are a 200 people strong team spread across all major functions and locations pan India. Our team has been very carefully handpicked at all levels and comprises people who have strong core fundamentals in conjunction with practical Industry experience. We are backed by a strong team of advisors and mentors who have varied experiences and come from highly diverse backgrounds that complement our in-house skills and expertise.

Our culture is one of openness and collaboration with a strong focus on innovation and growth. Humility, mutual respect, trust and commitment are some of the values you will see running across the organization and its people. Our teams are given full freedom to explore and run with ideas and hence we believe in hiring those who are self driven and have a strong urge to execute and deliver results.

Investments and Financing: TESSOL is venture invested and backed Ankur Capital (Impact Fund), 1crowd Angels and Mela ventures.